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PRINT + DIGITAL MARKETING
WOMEN ARTISTS EXHIBITION
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Designed print and digital media for art exhibition featuring major women artists of the contemporary era
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Marketing materials evoke a sense of elegance and refinement, with a quiet power
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Crafted a visual narrative through font choice and a clean layout
CHILDREN'S BOOK + BRAND
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Developed and managed children's book series, brand, merchandise product line, and educational materials
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Arranged book elements and copy into format for publishing
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Managed publication process
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Created fun posts for using the artist's image assets
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Advertised book and product release events through print media marketing
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Designed and implemented children's lifestyle product line, including home goods, school supplies, and clothing
DECONSTRUCTING LANDSCAPES
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Combined physical elements with digital design to reflect the deconstructed theme of the exhibition
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Utilized experimental techniques for an artist's touch to create unique graphics
BLACK AND WHITE PORTRAITS
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Utilized geometric, high contrast elements to align with the black and white artworks
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The black squares with off-set alignments mirror those in the physical gallery space which were painted on the walls to highlight the artworks
THE JOHNSON COLLECTION
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Created exhibition materials for historical art collection
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Redesigned advertising pamphlets for the South Carolina Visitors Center
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Exterior window stickers to communicate a welcoming environment and increase foot traffic to gallery
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Developed multiple options for branding to strike a balance between legibility and creativity
